Veeva CRM can now be deployed directly from the iOS App Store. Deployments can be done directly from the App Store to end end users, or via most MDM solutions, and the Apple Business Manager. We encourage all customers to make the transition to using the App Store as it will greatly simplify your internal processes. Using the App Store is also the correct way per Apple licensing.
Details are published in CRM Help documentation.
Customers that want to migrate from the legacy deployment to the App Store deployment can use this process.