Skip to main content
hamburger menu Created with Sketch.
Veeva Support APAC Mid-Autumn Festival Sep 10 - 12 - Limited staff, please plan accordingly

Search the Knowledge Base

How Does Approved Email Track the Number of Times an Email is Opened in CRM?

  • Updated

Question:

How does Approved Email track the number of times an email is opened?

Answer:

Opens are tracked by including a transparent .png file in the email. It is a 1px by 1px image that, when rendered, registers an open event for that email which is stored in the Open_Count_vod__c field on the Sent_Email_vod__c object.

Items to Note:

  • This tracking only works if there is an HTML component to the email (text-only emails do not track opens).
  • Many email service providers disable images by default. If so, the tracking data is only returned if the recipient clicks on the Display Images button in the email.
  • Opens are not tracked by individual users. It is simply a tabulation of the number of times the image is rendered. As such, there is no way to tell who opened the email. 

Related Documentation:

Mailgun Documentation: Tracking Opens 

Send us your feedback: We are always looking for feedback to help improve our Knowledge Base! Please let us know if this article is helpful or provide feedback on how we can improve your experience by clicking here.

Powered by Zendesk