Question:

When sending an Approved Email why does the unsubscribe button not work on the Unsubscribe Page?

Answer:

One possible cause is that the HTML tags below are missing from the HTML found in the UNSUBSCRIBE_OPTION_HTML Veeva Message. 

<form method = "post">

Tokens for buttons would need to be inserted between these tags.

</form>

The UNSUBSCRIBE_OPTION_HTML Veeva Message contains the HTML code for how the Unsubscribe Page is displayed. When creating this page the tokens for the Submit and Cancel buttons must be placed within the Form tags to indicate how the submission of the form should be handled.

Submit Button Tokens

<input type="submit" name="{{submitUnsub}}" value="Unsubscribe">

OR

<input type="submit" name="{{submitPerfOptions}}" value="Save My Changes">

Cancel

<input type="submit" name="{{cancel}}" value="Cancel"> 

If the tokens are missing, when the Unsubscribe button is clicked the Unsubscribe Confirmation page will not be displayed and the Unsubscribe Multichannel Consent record will not be created.

Related Documentation:

CRM Help Documentation: Adding and Customizing Unsubscribe Links