Question:
What are the Purposes of the Channel Interactions Goal / Actual / Earned and Product Interactions Goal / Actual / Earned Fields of the MCCP Functionality in Veeva CRM?
Answer:
The "Interactions" fields show the weighted values of their non-weighted counterparts at each MCCP-related object (MC Cycle Plan, MC Cycle Plan Target, MC Cycle Plan Channel, MC Cycle Plan Product), and the field is present.
- Channel Interactions Goal on the MC Cycle Plan Channel record = Channel Activity Goal x Channel Weight (MC Cycle Channel)
- Product Interactions Goal on the MC Cycle Plan Product record = Product Activity Goal x Product Weight (MC Cycle Product)
- Product Interactions Goal on the MC Cycle Plan Channel record = The sum of all Product Interactions Goal of all of its child MC Cycle Plan Product records.
- Channel Interactions Goal on the MC Cycle Plan record = The sum of all Channel Interactions Goal of all of its child MC Cycle Plan Target records.
- Product Interactions Goal on the MC Cycle Plan record = The sum of all Product Interactions Goal of all of its child MC Cycle Plan Target records.
- Channel Interactions Actual on the MC Cycle Plan Channel record = Channel Activity Actual x Channel Weight (MC Cycle Channel)
- Product Interactions Actual on the MC Cycle Plan Product record = Product Activity Actual x Product Weight (MC Cycle Product)
- Channel Interactions Earned on the MC Cycle Plan Channel record = Channel Interactions Actual x Channel Weight (MC Cycle Channel)
- Product Interactions Earned on the MC Cycle Plan Product record = Channel Interactions Actual x Channel Weight (MC Cycle Product)
- Product Interactions Earned on the MC Cycle Plan Channel record = The sum of all Product Interactions Earned of all of its child MC Cycle Plan Product records.
The values of the Channel Interactions Goal and Product Interactions Goal fields at the MC Cycle Plan Channel and MC Cycle Plan Product levels are populated by the MCCP Job in CRM.
The MC Cycle Plan Summary records show the weighted result.
Notes:
- In the event, maxes are defined, the Channel Interactions Earned and Product Interactions Earned values are capped.
- These fields are also considered in the Veeva Align Targeting Functionality.
- This scenario is also applied to team-based goals.
Related Documentation:
CRM Help Documentation:
Knowledge Base:
- What are the Purposes of the Channel Activity Max and Product Activity Max Fields in the Veeva CRM MCCP Functionality?
- Which Goal Fields of the MCCP Related Objects Need to be Populated by Customer System Admins in Veeva CRM?